Xarin: A Unique Blend of Design and Wine

Albert Fedchenko's Award-Winning Wine Label Design

Albert Fedchenko, the designer behind the Xarin wine label, drew inspiration from the very heart of the winemaking process. The label's unique geometry is a creative abstraction of the alcohol meter and vertically elongated barrels used in wine aging. This design harmoniously complements the curves of the wine bottle, creating a visually striking package.

The Xarin label stands out among the plethora of wine labels in the market due to its unique geometry and minimalist design. The primary objective was to create a design that would distinguish Xarin's packaging at points of sale. The result is a label that is both distinctive and aesthetically pleasing.

The label was brought to life using textured paper, flexo printing, and volume glossy varnish. The gift wrap "Reserve" is crafted from wood, adding a touch of rustic charm to the overall packaging. The team is currently exploring the use of plastic with a wooden texture for future iterations.

The Xarin label is a testament to the power of design in enhancing a product's appeal. The design process, which spanned from January to March 2019, was not without its challenges. The most difficult part, according to Fedchenko, was the morning after the wine tasting. Despite this, the team enjoyed the process, overseeing the project from ideation to physical implementation.

The Xarin label design has been a resounding success. The design object contrasts sharply with the colorful array of wine bottles on the shelf, drawing the eye of the consumer. The team is incredibly proud of their work and the result, a testament to their dedication and passion for both design and winemaking.

In conclusion, Albert Fedchenko's design for the Xarin wine label is a perfect blend of form and function. The unique geometry, minimalist design, and thoughtful use of materials have resulted in a packaging design that not only stands out but also resonates with the brand's ethos. The Silver A' Packaging Design Award is a well-deserved recognition of this innovative design.